5at Train

  The Class 5AT Advanced Technology Steam Locomotive Project   

New Generation Steam -- The Ultimate 4-6-0 -- 380 mile range -- An Engineering Legacy 

Marketing Planning Working Party (MPWP)

The Marketing Planning Working Party (MPWP) is being formed to take over the promotional activities currently undertaken by the Commercial Planning Group (CPG).  Its role will be to liaise closely with the Commercial Planning Working Party and the Engineering Planning Working Party to plan and implement all aspects of project marketing.

In summary MPWP’s remit will be similar to that of a company sales and marketing department.  This will include promoting the 5AT brand and, where appropriate, targeting media information to interest potential contributors/financiers of the proposed SGS Loco DevCo

MPWP will be responsible for making the initial response to enquiries coming via the website and day to day communication with the many contacts who have expressed interest in the 5AT Project.  Its activities will also include maintaining contact lists, organising and issuing press release, arranging presentations, compiling and placing articles on the project and keeping the website up to date plus other aspects of modern marketing.

Ideally MPWP will be chaired by a person who has considerable experience of marketing within the financial or rail related sectors and who is also a steam locomotive enthusiast.  So if you have these qualities (or equivalent) and would like to be considered for the role please send us your CV as soon as possible (preferably on the standard 5AT project’s proforma CV).